Practice Coaching and Discovery Calls. Get Real Feedback.
Convert a skeptical prospect on a discovery call, then coach them through their challenges. Get a rubric-based assessment after every session.
Unlimited coaching and discovery sessions for $29/month, cancel anytime. Your first practice call is free — no credit card required. Available worldwide — practice from anywhere with a browser.
How It Works
Choose a Persona
Pick from preset AI clients and prospects — Maxanne, Maxette, Maximillian and Maxine — or build your own with a custom backstory, personality and challenges.
Choose a Rubric
Select a built-in framework — ICF, G.R.O.W., NHS, Functional Medicine, S.P.I.N. or Sandler — or create your own from scratch.
Have a Real Conversation
Talk right through your browser, connected with the AI persona for a natural, unscripted conversation. If you get stuck, just say “Lifeline” for in-call coaching support.
Get Assessed and Track Your Progress
Receive a detailed rubric-based assessment on screen after every call, with a copy by email and an audio recording to review. Watch your skills improve over time.
Assess Your Real Calls
Paste or upload a transcript from any real coaching or discovery call and get a detailed rubric-based assessment — the same expert feedback, applied to your actual conversations.
Why I Built This
I went through two coaching certification programs and never had enough meaningful practice. Peer sessions were scheduled weeks out. Friends gave nice — but not always helpful — feedback. And when it came to discovery calls? I was expected to just figure it out.
I built Coach to the Max because I wanted a practice partner that was available anytime, pushed back realistically, and gave honest, rubric-based feedback. This isn’t an AI coach. The AI plays the client or prospect — you practice being the coach.
— Lisa Grace, ICF ACC Coach · NBHWC Functional Medicine Coach · Founder, Coach to the Max
What Makes Us Different
Build Your Own Client or Prospect in About 5 Minutes
Create a custom AI persona with their own backstory, personality, challenges and goals. Practice for an upcoming session with a specific client type. Prep for a difficult conversation. Rehearse your niche.
Create Your Own Rubric
Build a custom assessment rubric using your coaching program’s criteria — ICF competencies, GROW model, or any framework. Get assessed on exactly what matters for your certification exam or coaching style.
Practice Anytime, Judgment-Free
Available 24/7 — no scheduling, no awkward peer sessions, no fear of messing up in front of someone. And if you get stuck mid-call, real-time support is built in so you can recover and keep going.
Rubric-Based Assessments
Every session gets scored on a 1–5 scale with specific feedback tied to your transcript. No more “Good job! Your turn.” — know exactly where you’re strong and where to improve.
Preparing for a certification exam? Build a client that matches your assessment scenario and use your program’s rubric. It’s the closest thing to a dress rehearsal.
Wondering how this compares to other tools? vs Mentor Coaching AI · vs Yoodli · vs ChatGPT as a practice client
Ready to Get Started?
Unlimited coaching and discovery sessions for just $29/month. Your first practice call is free — no credit card required.