Get Started with Coach to the Max

How It Works

Browse Our Personas

Meet your AI practice partners. Each has a unique personality, backstory and set of challenges — just like real clients and prospects. Want something more specific? You can also build your own client or prospect from scratch.

Choose Your Rubric

Pick a built-in assessment framework — S.P.I.N. and Sandler for discovery calls; ICF, G.R.O.W., NHS Health & Wellbeing and Functional Medicine Coaching for coaching sessions. Need something custom? You can build your own rubric using your program’s criteria.

Have a Real Conversation

Talk right through your browser, connected with your AI persona for a real, unscripted voice conversation, whether you’re running a discovery call or coaching a client. Need help mid-call? Just say “Lifeline” to get in-call coaching support.

Get Your Assessment

After the call, your detailed assessment appears on screen, with a copy by email — specific feedback on your strengths and areas for improvement, plus a recording of your session so you can listen back.

Simple Pricing

$29/month

Your first practice call is free — no credit card required. There is no trial: the free call is a complete sample of the product, and you subscribe afterwards or you don’t.

• Unlimited coaching & discovery sessions
• All AI personas + custom persona builds
• All rubrics + custom rubrics
• Detailed feedback on screen and by email after every session
• Cancel anytime

Questions first? Read the FAQ or see how we compare to Mentor Coaching AI, Yoodli and ChatGPT.